Normal view MARC view ISBD view

Impact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism

By:

Material type: Text

TextPublication details: Islamabad (unpublished) 2024Description: viii, 71 p. : ill. ; 30 cm. +CDSubject(s):

DDC classification:

Dissertation note: Thesis (MS) --Riphah International University, 2024

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	Al-Mizan Campus	658.8 KHU (Browse shelf(Opens below))	1	Not for loan		100633

Previous		No cover image available	No cover image available	No cover image available	No cover image available	No cover image available		Next
Previous	658.8 KEL Kellogg on integrated marketing	658.8 KHA Effect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image	658.8 KHA Impact of customer experience on word of mouth and brand switching with gender as the moderator of the mediating role of brand image	658.8 KHU Impact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism	658.8 KOM The influence of staff behavior, brand identification, and brand image on brand loyalty with mediating effect of customer satisfaction	658.8 KOT Principles of marketing	658.8 KOT Marketing management	Next

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences

Includes bibliographical references and appendix.

Thesis supervisor: Mr. Sajjad Hussain

Thesis (MS) --Riphah International University, 2024

English

There are no comments on this title.

to post a comment.