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	21.	Marketing for hospitality and tourism by Kotler, Philip Johan Bowen James Makens Material type: Text Publication details: New Delhi Pearson Education 1996 Availability: Items available for loan: Al-Mizan Campus (2)Call number: 658.8 KOT, ... Place hold Save to lists Add to cart (remove)
	22.	Consumer behavior: Science and practice by Kardes, Frank R. Thomas W. Cline Maria L. Cronley Material type: Text Publication details: India South-Western Thomson Learning 2011 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8342 BLA. GULBERG III Lahore (1)Call number: 658.8342 KAR. Not available: GULBERG III Lahore: In transit (1). Place hold Save to lists Add to cart (remove)
	23.	Consumer behavior and marketing action by Assael, Henry Material type: Text Publication details: Australia South-Western College Pub. 1998 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8342 ASS. Place hold Save to lists Add to cart (remove)
	24.	Priceless turning ordinary products into extraordinary experiences by Lasalle, Diana Terry A. Britton Material type: Text Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.5752 LAS. Place hold Save to lists Add to cart (remove)
	25.	Cross-Cultural business behavior marketing, negotiating and managing across cultures by Gesteland, Richard R Material type: Text Publication details: New Delhi Viva Books 2004 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8342 GES. Place hold Save to lists Add to cart (remove)
	26.	Consumer behavior in travel and tourism by Abraham Pizam (editor) Yoel Mansfeld (editor) Material type: Text Publication details: Mumbai Jaico Publishing House 2005 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8342 PIZ. Place hold Save to lists Add to cart (remove)
	27.	Consumer behavior an asia pacific approach by Blackwell, Roger Clare D'Souza Mehdi Taghian Paul Miniard Material type: Text Publication details: Australia Thomson Learning 2007 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8342 CON. Place hold Save to lists Add to cart (remove)
	28.	Marketing an introduction by Armstrong, Gary Philip Kotler Material type: Text Publication details: Singapore Pearson Education 2005 Availability: Items available for loan: City Campus - II (2)Call number: 658.8 ARM, ... Place hold Save to lists Add to cart (remove)
	29.	Customer behavior a managerial perspective by Sheth, Jagdish N. Banwari Mittal Material type: Text Publication details: Australia Thomson/South-Western 2004 Availability: Items available for loan: City Campus - II (1)Call number: 658.8342 SHE. Place hold Save to lists Add to cart (remove)
	30.	Consumers by Arnould, Eric J. Linda price George Zinkhan Material type: Text Publication details: Boston McGraw-Hill/Irwin 2004 Availability: Items available for loan: City Campus - II (1)Call number: 658.8342 ARN. Place hold Save to lists Add to cart (remove)
	31.	Managerial economics theory, applications, and cases by Edwin Mansfield W. Bruce Allen Neil A. Doherty Keith Weigelt Material type: Text Publication details: New York W.W. Norton 2002 Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 338.5024658 MAN. Save to lists Add to cart (remove)
	32.	Consumer behavior buying, having, and being by Soloman, Michael R Material type: Text Publication details: New Delhi Pearson Education 2011 Availability: Items available for loan: Main Campus (1)Call number: 658.8342 SOL. Place hold Save to lists Add to cart (remove)
	33.	Handbook of marketing scales multi-item measures for marketing and consumer behavior research by William O. Bearden (editor) Richard G. Netemeyer (editor) Kelly L.Haws (editor) Material type: Text Publication details: Los Angeles SAGE 2011 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.83 HAN. Place hold Save to lists Add to cart (remove)
	34.	Marketing management by Kotler, Philip Kevin Lane Keller Material type: Text Publication details: New Jersey Prentice-Hall 2012 Availability: Items available for loan: Al-Mizan Campus (3)Call number: 658.8 KOT, ... Place hold Save to lists Add to cart (remove)
	35.	Marketing principles and best practices Advantage series by Hoffman, K. Douglas Material type: Text Publication details: Australia Thomson/South-Western, 2006 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8 HOF. Place hold Save to lists Add to cart (remove)
	36.	Marketing management a south asian perspective by Philip Kotler Kevin Lane Keller Abraham Koshy Mithileshwar Jha Material type: Text Publication details: New Delhi Pearson 2013 Availability: Items available for loan: Al-Mizan Campus (2)Call number: 658.8 KOT, ... Faisalabad Campus (1)Call number: 658.8 MAR. GULBERG III Lahore (3)Call number: 658.8 MAR, ... Place hold Save to lists Add to cart (remove)
	37.	Marketing models by Lilien, Gary L. Philip Kotler K. Sridhar Moorthy Material type: Text Publication details: Delhi PHI Learning Pvt. Ltd. 2013 Availability: Items available for loan: Al-Mizan Campus (2)Call number: 658.8 LIL, ... Place hold Save to lists Add to cart (remove)
	38.	Consumer behavior by Schiffman, Leon G. Joseph Wisenblit S. Ramesh Kumar Material type: Text Publication details: Noida Dorling Kindersley (India) Pvt. Ltd. 2015 Availability: Items available for loan: Al-Mizan Campus (2)Call number: 658.8342 SCH, ... Place hold Save to lists Add to cart (remove)
	39.	Sustainable marketing by Martin, Diane Data John Schouten Material type: Text Publication details: Noida Pearson India Education Services Pvt. Ltd, 2018 Availability: Items available for loan: Al-Mizan Campus (2)Call number: 658.802 MAR, ... GULBERG III Lahore (1)Call number: 658.802 MAR. Malakand Campus (1)Call number: 658.802 MAR. Place hold Save to lists Add to cart (remove)
	40.	Consumer behavior by Schiffman, Leon G. Joseph Wisenblit S. Ramesh Kumar Material type: Text Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2013 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8342 SCH. Faisalabad Campus (1)Call number: 658.8342 SCH. Place hold Save to lists Add to cart (remove)