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	1.	The principles of Islamic marketing by Alserhan, Baker Ahmad Material type: Text Publication details: USA Gower 2011 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.80088297 ALS. Place hold Save to lists Add to cart (remove)
	2.	Global marketing and advertising understanding cultural paradoxes by Mooij, Marieke De Material type: Text Publication details: London Sage Publications 2005 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.802 MOO. Place hold Save to lists Add to cart (remove)
	3.	Sell the brand first how to sell your brand and create lasting customer loyalty by Stiff, Dan Material type: Text Publication details: New York McGraw-Hill 2006 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 STI. Place hold Save to lists Add to cart (remove)
	4.	The brand management checklist proven tools & techniques for creating winning brands by Vanauken, Brad Material type: Text Publication details: London Kogan Page 2004 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 VAN. Place hold Save to lists Add to cart (remove)
	5.	Designing brand experiences by Landa, Robin Material type: Text Publication details: Australia Thomson Delmar Learning 2006 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 LAN. Faisalabad Campus (3)Call number: 658.827 LAN, ... Place hold Save to lists Add to cart (remove)
	6.	Branding practical guide to plan your strategy by Randall,Geoffrey Material type: Text Publication details: New Delhi Crest Publishing House 2003 Availability: Items available for loan: Main Campus (1)Call number: 658.827 RAN. Place hold Save to lists Add to cart (remove)
	7.	Marketing a strategic orientation by Grover, S. K Material type: Text Publication details: New Delhi S. Chand & Comapny 2003 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8 GRO. Place hold Save to lists Add to cart (remove)
	8.	Retail management : a strategic approach by Berman, Barry Joel R. Evans Material type: Text Publication details: Noida Pearson 2015 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.87 BER. Main Campus (1)Call number: 658.87 BER. Not available: GULBERG III Lahore: In transit (1). Main Campus: In transit (1). Place hold Save to lists Add to cart (remove)
	9.	Consumer behaviour and branding : concepts, readings and cases by Kumar, S. Ramesh Material type: Text Publication details: New Delhi Pearson 2009 Availability: Items available for loan: GULBERG III Lahore (2)Call number: 658.8342 KUM, ... Place hold Save to lists Add to cart (remove)
	10.	MATLAB programming for engineers by Chapman, Stephen J Material type: Text Publication details: Australia Cenage Learning 2008 Availability: Items available for loan: GULBERG III Lahore (2)Call number: 518.0285 CHA, ... Place hold Save to lists Add to cart (remove)
	11.	No cover image available Determining brand equity through personality and self-brand connection; mediating and moderating role of brand resonance and brand detachment respectively by Irtaza Ali Nemati (9815) Material type: Text Publication details: Islamabad (unpublished) 2014 Dissertation note: Thesis (M.Phil)--Riphah International University, 2014 Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 658.8343 IRT. Save to lists Add to cart (remove)
	12.	No cover image available Deternining brand equit through personality and self-brand connection ; mediating and moderating role of brand resonance and brand detachment respectively by Irtaza Ali Nemati Material type: Text Publication details: Islamabad (unpublished) 2014 Dissertation note: Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS) Availability: No items available. Save to lists Add to cart (remove)
	13.	No cover image available Impact of brand equity on customer emotional loyalty mediated by relationship quality comparison of public and private sector universities by Nauman Sajid Jadoon (3428) Material type: Text Publication details: Islamabad (unpublished) 2013 Dissertation note: Thesis (MS)--Riphah International University, 2013 Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.827 NAU. Save to lists Add to cart (remove)
	14.	Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane Material type: Text Publication details: Noida Dorling Kindersley (India) Pvt. Ltd 2008 Availability: Items available for loan: City Campus - II (1)Call number: 658.827 KEL. Place hold Save to lists Add to cart (remove)
	15.	No cover image available A framework of usability testing of mobile applications by Zubair Ahmed Shafiq (13088) Material type: Text Publication details: Islamabad (unpublished) 2017 Dissertation note: Thesis (MS)--Riphah International University, 2017 Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 005.8 ZUB. Save to lists Add to cart (remove)
	16.	Retail management a global perspective text and cases by Singh, Harjit Material type: Text Publication details: New Delhi S. Chand and Company 2014 Availability: Items available for loan: Faisalabad Campus (4)Call number: 658.87 SIN, ... GULBERG III Lahore (1)Call number: 658.87 SIN. Lahore Raiwind Campus (1)Call number: 658.87 SIN. Place hold Save to lists Add to cart (remove)
	17.	Retail management a strategic approach by Berman Barry Joel R. Evans Patrali Chatterjee Ritu Srivastava Material type: Text Publication details: Noida Pearson India Education Services Pvt. Ltd 2018 Availability: Items available for loan: Faisalabad Campus (3)Call number: 658.87 RET, ... GULBERG III Lahore (1)Call number: 658.87 RET. Malakand Campus (4)Call number: 658.87 RET, ... Place hold Save to lists Add to cart (remove)
	18.	Product management in India by Majumdar, Ramanuj Material type: Text Publication details: New Delhi PHI Learning 2011 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.575 MAJ. Place hold Save to lists Add to cart (remove)
	19.	No cover image available Competitive analysis of private universities in Lahore using social media for understanding customer (students) behavior by Shahid Mehmood (401436) Material type: Text Publication details: Lahore (Unpublished) 2019 Dissertation note: Thesis (MS)--Riphah International University, 2019 Availability: Items available for reference: Lahore Raiwind Campus: Not for loan (1)Call number: 004 SHA. Save to lists Add to cart (remove)
	20.	The Art of Marketing Customer relationship marketing by Stone, Merlin Neil woodcock Liz machtynger Material type: Text Publication details: New Dehli Crest publishing house 2001 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.8 STO. Place hold Save to lists Add to cart (remove)