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	1.	Sell the brand first how to sell your brand and create lasting customer loyalty by Stiff, Dan Material type: Text Publication details: New York McGraw-Hill 2006 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 STI. Place hold Save to lists Add to cart (remove)
	2.	Designing brand experiences by Landa, Robin Material type: Text Publication details: Australia Thomson Delmar Learning 2006 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 LAN. Faisalabad Campus (3)Call number: 658.827 LAN, ... Place hold Save to lists Add to cart (remove)
	3.	Retail management : a strategic approach by Berman, Barry Joel R. Evans Material type: Text Publication details: Noida Pearson 2015 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.87 BER. Main Campus (1)Call number: 658.87 BER. Not available: GULBERG III Lahore: In transit (1). Main Campus: In transit (1). Place hold Save to lists Add to cart (remove)
	4.	Consumer behaviour and branding : concepts, readings and cases by Kumar, S. Ramesh Material type: Text Publication details: New Delhi Pearson 2009 Availability: Items available for loan: GULBERG III Lahore (2)Call number: 658.8342 KUM, ... Place hold Save to lists Add to cart (remove)
	5.	No cover image available Determining brand equity through personality and self-brand connection; mediating and moderating role of brand resonance and brand detachment respectively by Irtaza Ali Nemati (9815) Material type: Text Publication details: Islamabad (unpublished) 2014 Dissertation note: Thesis (M.Phil)--Riphah International University, 2014 Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 658.8343 IRT. Save to lists Add to cart (remove)
	6.	No cover image available Deternining brand equit through personality and self-brand connection ; mediating and moderating role of brand resonance and brand detachment respectively by Irtaza Ali Nemati Material type: Text Publication details: Islamabad (unpublished) 2014 Dissertation note: Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS) Availability: No items available. Save to lists Add to cart (remove)
	7.	Retail management a global perspective text and cases by Singh, Harjit Material type: Text Publication details: New Delhi S. Chand and Company 2014 Availability: Items available for loan: Faisalabad Campus (4)Call number: 658.87 SIN, ... GULBERG III Lahore (1)Call number: 658.87 SIN. Lahore Raiwind Campus (1)Call number: 658.87 SIN. Place hold Save to lists Add to cart (remove)
	8.	Retail management a strategic approach by Berman Barry Joel R. Evans Patrali Chatterjee Ritu Srivastava Material type: Text Publication details: Noida Pearson India Education Services Pvt. Ltd 2018 Availability: Items available for loan: Faisalabad Campus (3)Call number: 658.87 RET, ... GULBERG III Lahore (1)Call number: 658.87 RET. Malakand Campus (4)Call number: 658.87 RET, ... Place hold Save to lists Add to cart (remove)
	9.	The Art of Marketing Customer relationship marketing by Stone, Merlin Neil woodcock Liz machtynger Material type: Text Publication details: New Dehli Crest publishing house 2001 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.8 STO. Place hold Save to lists Add to cart (remove)
	10.	Personality not included : why companies lose their authenticity--and how great brands get it back by Bhargava, Rohit Material type: Text Publication details: USA Mc graw hill 2008 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.827 BHA. Place hold Save to lists Add to cart (remove)
	11.	Brand management principles and practices by Dutta, Kirti Material type: Text Publication details: New Delhi Oxford University Press 2012 Availability: Items available for loan: Al-Mizan Campus (4)Call number: 658.827 DUT, ... Place hold Save to lists Add to cart (remove)
	12.	Principles of advertising & IMC by Duncan, Tom Material type: Text Publication details: Boston McGraw-Hill Irwin 2005 Availability: Items available for loan: Faisalabad Campus (5)Call number: 658.827 DUN, ... Place hold Save to lists Add to cart (remove)
	13.	Digital branding : a complete step by step guide to strategy, tactics and measurement by Rowes, Daniel Material type: Text Publication details: Great Britain Kogan 2014 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.827028 ROW. Place hold Save to lists Add to cart (remove)
	14.	Imagineering : innovation in the experience economy by Kuiper, Gabrielle Bert Smit Material type: Text Publication details: UK CABI International 2011 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.4063 KUI. Place hold Save to lists Add to cart (remove)

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