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1.
Integrated advertising, promotion, and marketing communications by
Material type: Text Text
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Al-Mizan Campus (2)Call number: 659.1 CLO, ... GULBERG III Lahore (1)Call number: 659.1 CLO. Malakand Campus (2)Call number: 659.1 CLO, ...

2.
Principles and practice of marketing by
Material type: Text Text
Publication details: London Mc Graw Hill 2013
Availability: Items available for loan: City Campus - II (1)Call number: 658.08 JOB.

3.
Principles and practice of marketing by
Material type: Text Text
Publication details: London Mc Graw Hill 2016
Availability: Not available: City Campus - II : In transit (1).

4.
Digital marketing analytics making sense of consumer data in a digital world by
Material type: Text Text
Publication details: Noida Pearson India Education Services Pvt. Ltd 2019
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.87 HEM. Malakand Campus (3)Call number: 658.87 HEM, ...

5.
The art of digital marketing the definitive guide to creating strategic, targeted, and measurable online campaigns by
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Publication details: New Delhi John Wiley & Sons, Inc. 2018
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.872 DOD.

6.
Competitive analysis of fan's association with football clubs on social media by
Material type: Text Text
Publication details: Lahore (unpublished) 2019
Dissertation note: Thesis (MS)--Riphah International University, 2019
Availability: Items available for reference: Lahore Raiwind Campus: Not for loan (1)Call number: 302.231 ASA.

7.
Digital marketing excellence planning, optimizing and integrating online marketing by
Material type: Text Text
Publication details: New York Routledge 2017
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.872 CHA. Malakand Campus (1)Call number: 658.872 CHA.

8.
B2B digital marketing by
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Publication details: Noida Pearson 2014
Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.8 MIL. Malakand Campus (1)Call number: 658.8 MIL.

9.
Integrated advertising, promotion, and marketing communications by
Material type: Text Text
Publication details: India Pearson India Education Services Pvt. Ltd. 2012
Availability: Items available for loan: Faisalabad Campus (1)Call number: 659.1 CLO.

10.
The art of digital marketing the definitive guide to creating strategic, targeted, and measurable online campaigns by
Material type: Text Text
Publication details: New Jersy John Wiley & Sons 2016
Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.872 DOD. Malakand Campus (1)Call number: 658.872 DOD.

11.
Impact of digital marketing strategy, online engagement and web analytics on marketing performance : The role of E-commerce by
Material type: Text Text
Publication details: Lahore (unpublished) 2022
Dissertation note: Thesis (MS)--Riphah International University, 2022
Availability: Items available for reference: GULBERG III Lahore: NOT for LOAN (1)Call number: 658.382 FAH.

12.
Digital marketing all-in-one for dummies by
Material type: Text Text
Publication details: Hoboken John Wiley & Sons 2019
Availability: Items available for loan: Gulberg Green Campus (1)Call number: 658.8 DIA.

13.
Transformations through Blockchain technology the new digital revolution by
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Publication details: Switzerland Springer Nature 2022
Availability: Items available for loan: Gulberg Green Campus (1)Call number: 005.8 TRA.

14.
Digital marketing all-In-one for dummies by
Material type: Text Text
Publication details: Hoboken John Wiley & Sons 2023
Availability: Items available for loan: Gulberg Green Campus (1)Call number: 658.872 DIA.

15.
Digital Marketing Strategy : An Integrated Approach to Online Marketing by
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Publication details: New York Kogan page 2022
Availability: Items available for loan: Gulberg Green Campus (1)Call number: 658.872 KIN. Malakand Campus (1)Call number: 658.872 KIN.

16.
Attitude, subjective norms, intentions towards webrooming and webrooming behavior: does social media celebrities matter by
Material type: Text Text
Publication details: Islamabad (unpublished) 2025
Dissertation note: Thesis (MS)--Riphah International University, 2025
Availability: Items available for reference: Al-Mizan Campus: Not for loan (1)Call number: 658.8 AYE.

17.
Product-led SEO the why behind building your organic growth strategy by
Material type: Text Text
Publication details: Houndstooth Press 2021
Availability: Items available for loan: Gulberg Green Campus (1)Call number: 658.872 SCH.

18.
Digital marketing by
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Publication details: Harlow Pearson Education Limited 2025
Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.872 CHA.

19.
Digital marketing technologies by
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Publication details: Singapore Palgrave Macmillan 2024
Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.872 AGH.

20.
Digital marketing for dummies by
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Publication details: Hoboken John Wiley & Sons 2020
Availability: Items available for loan: Gulberg Green Campus (1)Call number: 659.144 DEI.

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