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	1.	Handbook of customer relationship marketing by Stone, Merlin Neil Woodcock Liz Machtynger Material type: Text Publication details: New Delhi Crest Publishing House 2004 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8 STO. Place hold Save to lists Add to cart (remove)
	2.	Customer relationship management how to turn a good business into a great one by Roberts-Phelps, Graham Material type: Text Publication details: New Delhi Viva Books Private Limited 2003 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.812 ROB. Place hold Save to lists Add to cart (remove)
	3.	The CRM handbook a business guide to customer relationship management by Dyche, Jill Material type: Text Publication details: New Delhi Pearson Education 2002 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.812 DYC. Place hold Save to lists Add to cart (remove)
	4.	A framework for marketing management by Kotler, Philip Kevin Keller Material type: Text Publication details: Noida Dorling Kindersley (India) Pvt. Ltd 2014 Availability: Items available for loan: Al-Mizan Campus (2)Call number: 658.8 KOT, ... Malakand Campus (1)Call number: 658.8 KOT. Place hold Save to lists Add to cart (remove)
	5.	Principles of contemporary marketing 15th ed. by Kurtz, David Material type: Text Publication details: New Delhi Cengage Learning 2012 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8 KUR. Place hold Save to lists Add to cart (remove)
	6.	No cover image available Effects of customer equity drivers on purchase intention b2b context by Muhammad Nabeel Rafique (8941) Material type: Text Publication details: Islamabad (unpublished) 2015 Dissertation note: Riphah School of Leadership (RSL) Faculty of Management Science (FMS) Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.812 NAB. Save to lists Add to cart (remove)
	7.	Customer obsession how to acquire, retain and grow customers in the new age of relationship marketing by Azevedo, Abaete de Ricardo Pomeranz Material type: Text Publication details: New Delhi Tata McGraw Hill Publishing 2009 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.812 AZE. Place hold Save to lists Add to cart (remove)
	8.	Customer relationship management concepts and technologies by Buttle, Francis Stan Maklan Material type: Text Publication details: Abingdon Routledge 2019 Availability: Not available: Main Campus: In transit (1). Place hold Save to lists Add to cart (remove)
	9.	MKTG principles of marketing by W. Lamb, Charles Joseph F. Hair Dheeraj Sharma [et. al.] Material type: Text Publication details: Australia Cengage Learning 2016 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.8 MKT. GULBERG III Lahore (1)Call number: 658.8 MKT. Malakand Campus (1)Call number: 658.8 MKT. Place hold Save to lists Add to cart (remove)
	10.	Consumers by Arnould, Eric J. George M. Zinkhan Linda L. Price Material type: Text Publication details: Boston McGraw Hill 2002 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.8342 ERI. Place hold Save to lists Add to cart (remove)
	11.	The Art of Marketing Customer relationship marketing by Stone, Merlin Neil woodcock Liz machtynger Material type: Text Publication details: New Dehli Crest publishing house 2001 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.8 STO. Place hold Save to lists Add to cart (remove)
	12.	Customer relationship management : Concepts and technologies by Buttle, Francis Stan Maklan Material type: Text Publication details: Abingdon Routledge 2019 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.812 BUT. Place hold Save to lists Add to cart (remove)
	13.	Principles of advertising & IMC by Duncan, Tom Material type: Text Publication details: Boston McGraw-Hill Irwin 2005 Availability: Items available for loan: Faisalabad Campus (5)Call number: 658.827 DUN, ... Place hold Save to lists Add to cart (remove)
	14.	Customer experience 3.0 high profit strategies in the age of techno service by Goodman, John A. Peter North Material type: Text Publication details: Happer Collins Leadership 2024 Availability: Items available for loan: Malakand Campus (1)Call number: 658.812 GOO. Place hold Save to lists Add to cart (remove)
	15.	Connecting with consumers : marketing for new marketplace realities by Kimmel, Allan J Material type: Text Publication details: New York Oxford university press 2010 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.8 KIM. Place hold Save to lists Add to cart (remove)
	16.	The new relationship marketing : how to build a large, loyal, profitable network using the social web by Smith, Mari Material type: Text Publication details: New Jersey John Wiley and Sons 2011 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.872 SMI. Place hold Save to lists Add to cart (remove)
	17.	Marketing essentials in hospitality and tourism : foundations and practices by Shoemaker, Stowe Margaret Shaw Material type: Text Publication details: New Jersey Pearson Prentice Hall 2008 Availability: Items available for loan: GULBERG III Lahore (2)Call number: 647.940688 SHO, ... Place hold Save to lists Add to cart (remove)
	18.	Services marketing : people, technology, strategy by Lovelock, Christopher Jochen Wirtz Material type: Text Publication details: United States of America Pearson Prentice Hall 2007 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.8 LOV. Place hold Save to lists Add to cart (remove)
	19.	A complaint is a gift : using customer feedback as a strategic tool by Barlow, Janelle Claus Moller Material type: Text Publication details: USA Berrett-Koehler Publishers 1996 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.812 BAR. Place hold Save to lists Add to cart (remove)
	20.	Customer relationship management : a strategic imperative in the world of e-business by Stanley A. Brown (editor) Material type: Text Publication details: Canada John Wiley & Sons Canada, Ltd 2000 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.812 CUS. Place hold Save to lists Add to cart (remove)

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