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Impact of Pester Power and cultural factor on parental buying decision : changing food preferences in Pakistan

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Material type: Text

TextPublication details: Lahore (unpublished) 2021Description: v, 90p. : ill. ; 29.5 cmSubject(s):

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Dissertation note: Thesis (M.Phil.)--Riphah International University, 2021Registration no:F19C14G7014

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Thesis	GULBERG III Lahore	658.4 TAM (Browse shelf(Opens below))	1	Not for loan	59409
Thesis	Lahore Raiwind Campus	658.4 ADE (Browse shelf(Opens below))		Not for loan	59797
Thesis	Lahore Raiwind Campus	658.4 MUH (Browse shelf(Opens below))	1	NOT for LOAN

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Submitted in fulfillment of the requirements for the degree of Master of Philosophy in faculty of business and management sciences

Includes bibliographical references

Thesis (M.Phil.)--Riphah International University, 2021

Registration no:F19C14G7014

English

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