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A comparative multimodal analysis of constructing brand and consumer identities through pakistani apparel advertisements

By:

Uzma Shaheen (56707)

Material type: Text

TextPublication details: Islamabad (unpublished) 2025Description: ix,115 p. : ill. ; 30 cmSubject(s):

English Linguistics -- Constructing brand -- Consumer Identities -- Pakistani Apparel -- Textual -- FSSH

DDC classification:

420 UZM

Dissertation note: Thesis (M.Phil)-Riphah International University, 2025

List(s) this item appears in: English Thesis I-14 (July 2026)

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Item type	Current library	Call number	Status	Date due	Barcode
Thesis	Main Campus	420 UZM (Browse shelf(Opens below))	Not for loan		103184

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Previous	420 UMB The portrayal of the 9th may incident in dawn and the nation newspaper	420 UME The language of ethnic divide	420 UMM Investigating print media coverage of 2024 general election in Pakistan	420 UZM A comparative multimodal analysis of constructing brand and consumer identities through pakistani apparel advertisements	420 WAR Dehumanized posts of political leaders on facebook	420 YAS A study of effectiveness of deepseek in developing reading comprehension of EFL learners at elementary level in paksitan	420 ZAF A linguistic analysis of populism as a communication strategy in the digital discourse and its impact on Pakistani internet users	Next

Submitted in partial fulfillment of the requirements for the degree of Master of Philosophy in English Linguistics to Faculty of Social Sciences and Humanities.

Includes bibliographical references

Thesis Supervisor: Ms. Rozina Bibi

Thesis (M.Phil)-Riphah International University, 2025

English

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