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	1.	Customer relationship management how to turn a good business into a great one by Roberts-Phelps, Graham Material type: Text Publication details: New Delhi Viva Books Private Limited 2003 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.812 ROB. Place hold Save to lists Add to cart (remove)
	2.	Case studies in consumer behaviour by S. Ramesh Kumar (editor) Material type: Text Publication details: Chennai Pearson 2013 Availability: Items available for loan: Al-Mizan Campus (2)Call number: 658.8342 CAS, ... Faisalabad Campus (1)Call number: 658.8342 CAS. GULBERG III Lahore (3)Call number: 658.8342 CAS, ... Malakand Campus (1)Call number: 658.8342 CAS. Items available for reference: Faisalabad Campus: NOT for LOAN (1)Call number: 658.8342 CAS. Place hold Save to lists Add to cart (remove)
	3.	Social media marketing all-in-one for dummies by Zimmerman, Jan Deborah NG Material type: Text Publication details: New Delhi Wiley 2013 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 302.23 ZIM. Place hold Save to lists Add to cart (remove)
	4.	Advertising by Jefkins, Frank Daniel Yadin Material type: Text Publication details: New Delhi Pearson Education Ltd. 2006 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 659.1 JEF. Place hold Save to lists Add to cart (remove)
	5.	The art of modern sales management driving performance in a connected world by McClay, Renie Material type: Text Publication details: New Delhi Viva book 2015 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.81 MCC. Lahore Raiwind Campus (1)Call number: 658.81 MCC. Place hold Save to lists Add to cart (remove)
	6.	Consumer behavior by Schiffman, Leon G Joseph Wisenblit S. Ramesh Kumar Material type: Text Publication details: Noida Pearson India Education Services Pvt. Ltd 2019 Availability: Items available for loan: GULBERG III Lahore (2)Call number: 658.8342 SCH, ... Malakand Campus (3)Call number: 658.8342 SCH, ... Place hold Save to lists Add to cart (remove)
	7.	Digital marketing excellence planning, optimizing and integrating online marketing by Chaffey, Dave PR Smith Material type: Text Publication details: New York Routledge 2017 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.872 CHA. Malakand Campus (1)Call number: 658.872 CHA. Place hold Save to lists Add to cart (remove)
	8.	B2B digital marketing by Miller, Michael Material type: Text Publication details: Noida Pearson 2014 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.8 MIL. Malakand Campus (1)Call number: 658.8 MIL. Place hold Save to lists Add to cart (remove)
	9.	Social media marketing by Tuten, Tracy L. Michael R. Solomon Material type: Text Publication details: New jersey Pearson Education, Inc. 2013 Availability: Not available: Malakand Campus: Checked out (1). Place hold Save to lists Add to cart (remove)
	10.	Consumer behaviour a European perspective by Solomon, Michael R Bamossy, Gary J. Askegaard, Søren Material type: Text Publication details: India Pearson 2014 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.8342094 SOL. Place hold Save to lists Add to cart (remove)
	11.	Social media marketing : a strategic approach by Barker, Melissa S. Donald L. Barker, Nicholas F Bormann Debra L. Zahay Material type: Text Publication details: Australia Cengage learning 2017 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.872 BAR. Place hold Save to lists Add to cart (remove)
	12.	No cover image available Influence of social media marketing on consumer's purchase intention with the moderating role of brand credibility and mediating role of brand awareness by Noor ul Ain Anwar (37662) Material type: Text Publication details: Islamabad (unpublished) 2022 Dissertation note: Thesis (MS)--Riphah International University, 2022 Availability: Items available for reference: Al-Mizan Campus: Not for loan (1)Call number: 658.8 NOO. Save to lists Add to cart (remove)
	13.	No cover image available Unpacking the relationship between social media marketing activities, brand equity and online intention to purchase the roles of perceived brand community character and E- commerce quality by Muhammad Umair Abbasi (405966) Material type: Text Publication details: Lahore (Unpublished) 2021 Dissertation note: Thesis supervisor: Hassan Imam PHD Thesis Supervisor: Mr. Azeem Amin Availability: Items available for reference: GULBERG III Lahore: NOT for LOAN (1)Call number: 658 UMA. Save to lists Add to cart (remove)
	14.	No cover image available Impact of fear of missing out on purchases intention with mediating role of Ad evaluation and moderating role of Ad skepticism by Khuram Mehmood (25403) Material type: Text Publication details: Islamabad (unpublished) 2024 Dissertation note: Thesis (MS) --Riphah International University, 2024 Availability: Items available for reference: Al-Mizan Campus: Not for loan (1)Call number: 658.8 KHU. Save to lists Add to cart (remove)
	15.	No cover image available Impact of social media marketing activities on brand loyalty: Exploring the mediating role of brand awareness and the moderating influence of customized age group and social media influencer by Farhan Khurshid Qureshi (56609) Material type: Text Publication details: Islamabad (unpublished) 2025 Dissertation note: Thesis (MS)--Riphah International University, 2024 Availability: Items available for reference: Al-Mizan Campus: Not for loan (1)Call number: 658.8 FAR. Save to lists Add to cart (remove)
	16.	Chaos monkeys : obscene fortune and random failure in silicon valley by Martínez, Antonio García Material type: Text Publication details: New York Harper 2018 Availability: Items available for loan: Gulberg Green Campus (2)Call number: 338.761004 MAR, ... Place hold Save to lists Add to cart (remove)
	17.	Digital marketing technologies by Aghazadeh, Hashem Mozhde Khoshnevis Material type: Text Publication details: Singapore Palgrave Macmillan 2024 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.872 AGH. Place hold Save to lists Add to cart (remove)
	18.	The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly by Meerman Scott, David Material type: Text Publication details: Canada John Wiley & Sons Inc 2024 Availability: Items available for loan: Malakand Campus (1)Call number: 658.872 MEE. Place hold Save to lists Add to cart (remove)
	19.	How to manage by Wild, Ray Material type: Text Publication details: Singapore Genesis Typesetting 1994 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.81 WIL. Place hold Save to lists Add to cart (remove)
	20.	An introduction to social media marketing by Charlesworth, Alan Material type: Text Publication details: New York Routledge 2015 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.872 CHA. Place hold Save to lists Add to cart (remove)

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