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	1.	Rising tide lessons from 165 years of brand building at procter & gamble by Dyer, Davis Frederick Dalzell Rowena Olegario Material type: Text Publication details: Boston, Massachusetts Harvard Business School Press 2004 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 338.767 DYE. Place hold Save to lists Add to cart (remove)
	2.	Environmental marketing strategies, practice, theory and research by Michael Jay Polonsky (editor) Alma T. Mintu-Wimsatt (editor) Material type: Text Publication details: Mumbai Jaico Publishing House 2004 Availability: Items available for loan: Al-Mizan Campus (2)Call number: 658.802 ENV, ... Place hold Save to lists Add to cart (remove)
	3.	Marketing management by Saxena, Rajan Material type: Text Publication details: New Delhi Tata McGraw-Hill 2002 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8 SAX. Place hold Save to lists Add to cart (remove)
	4.	New products management by Crawford, Merle Anthony Di Benedetto Material type: Text Publication details: Boston McGraw-Hill 2006 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.575 CRA. Place hold Save to lists Add to cart (remove)
	5.	4-D branding cracking the corporate code of the network economy by Gad, Thomas Material type: Text Publication details: New Delhi Pearson Education 2001 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 GAD. Place hold Save to lists Add to cart (remove)
	6.	Brands in the balance meeting the challenges to commercial identity by Drawbaugh, Kevin Material type: Text Publication details: London Pearson Education 2001 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 DRA. Place hold Save to lists Add to cart (remove)
	7.	Managing product and service development: text and cases by Thomke, Stefan Material type: Text Publication details: Boston McGraw-Hill 2007 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.5 THO. Place hold Save to lists Add to cart (remove)
	8.	Quality beyond six sigma by Basu, Ron Nevan Wright Material type: Text Publication details: New Delhi Elsevier 2003 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.562 BAS. Place hold Save to lists Add to cart (remove)
	9.	Priceless turning ordinary products into extraordinary experiences by Lasalle, Diana Terry A. Britton Material type: Text Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.5752 LAS. Place hold Save to lists Add to cart (remove)
	10.	No cover image available International marketing strategy analysis, development and implementation by Doole, Isobel Robin Lowe Material type: Text Publication details: Australia Thomson Learning 2001 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.884 DOO. Place hold Save to lists Add to cart (remove)
	11.	Marketing for engineers, scientists and technologists by Curtis, Tony Material type: Text Publication details: Chichester John Wiley & Sons Ltd. 2008 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.8 CUR. Place hold Save to lists Add to cart (remove)
	12.	Selling information governance to the business by Soares, Sunil Material type: Text Publication details: Ketchum MC Press Online, LLC 2011 Availability: Items available for loan: City Campus - II (2)Call number: 658.4038 SOA, ... Place hold Save to lists Add to cart (remove)
	13.	No cover image available Determining brand equity through personality and self-brand connection mediating and moderating role of brand resonance and brand detachment respectively by Irtaza Ali Nemati Material type: Text Publication details: Islamabad (unpublished) 2014 Dissertation note: Thesis (MS)--Riphah International University, 2014 Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 658.8343 IRT. Save to lists Add to cart (remove)
	14.	No cover image available Determining brand equity through personality and self-brand connection mediating and moderating role of brand resonance and brand detachment respectively by Irtaza Ali Nemati (9815) Material type: Text Publication details: Islamabad Riphah International University (unpublished) 2014 Dissertation note: Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS) Online resources: Dr. Sajid Bashir (supervisor) Availability: No items available. Save to lists Add to cart (remove)
	15.	No cover image available Management innovation in new product development by Muhammad Faisal Maqbool Awan (12812) Material type: Text Publication details: Islamabad (unpublished) 2016 Dissertation note: Riphah School of Leadership (RSL), Faculty of management sciences (FMS) Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.575 FAI. Save to lists Add to cart (remove)
	16.	No cover image available Resource based view (RBV) and new product success (NPS); mediating role of new product development process (NPDP) by Fozia Malik (MS-B1-0020) Material type: Text Publication details: Islamabad (unpublished) 2011 Dissertation note: Thesis (M.Phil)--Riphah International University, 2011 Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 658.5 FOZ. Save to lists Add to cart (remove)
	17.	Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane Material type: Text Publication details: Noida Dorling Kindersley (India) Pvt. Ltd 2008 Availability: Items available for loan: City Campus - II (1)Call number: 658.827 KEL. Place hold Save to lists Add to cart (remove)
	18.	Innovation management and new product development by Trott, Paul Material type: Text Publication details: Noida Pearson India Education Services Pvt. Ltd 2010 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.575 TRO. Not available: Malakand Campus: In transit (1). Place hold Save to lists Add to cart (remove)
	19.	Product management in India by Majumdar, Ramanuj Material type: Text Publication details: New Delhi PHI Learning 2011 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.575 MAJ. Place hold Save to lists Add to cart (remove)
	20.	Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaran M.G. Issac Jacob Material type: Text Publication details: India Pearson 2013 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658.827 KEL. Place hold Save to lists Add to cart (remove)

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