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	1.	Sell the brand first how to sell your brand and create lasting customer loyalty by Stiff, Dan Material type: Text Publication details: New York McGraw-Hill 2006 Availability: Items available for loan: Al-Mizan Campus (1)Call number: 658.827 STI. Place hold Save to lists Add to cart (remove)
	2.	No cover image available Effects of customer equity drivers on purchase intention b2b context by Muhammad Nabeel Rafique (8941) Material type: Text Publication details: Islamabad (unpublished) 2015 Dissertation note: Riphah School of Leadership (RSL) Faculty of Management Science (FMS) Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.812 NAB. Save to lists Add to cart (remove)
	3.	No cover image available The impact of brand image and service quality on customer loyalty with mediating effect of customer satisfaction evidence from Islamic bank sector of Pakistan by Muhammad Maqsal (MS-B1-0014) Material type: Text Publication details: Islamabad (unpublished) 2012 Dissertation note: Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS) Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 658.562 MAQ. Save to lists Add to cart (remove)
	4.	No cover image available Impact of perceived value dimensions on consumer loyalty, mediating role of customer satisfaction an empirical study of banking sector in Pakistan by Shahid Mehmood (MS-B1-0031) Material type: Text Publication details: Islamabad (unpublished) 2014 Dissertation note: Thesis (M.Phil)--Riphah International University, 2014 Availability: Items available for reference: Main Campus: NOT for LOAN (1)Call number: 658.812 SHA. Save to lists Add to cart (remove)
	5.	No cover image available Impact of brand equity on customer emotional loyalty mediated by relationship quality comparison of public and private sector universities by Nauman Sajid Jadoon (3428) Material type: Text Publication details: Islamabad (unpublished) 2013 Dissertation note: Thesis (MS)--Riphah International University, 2013 Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.827 NAU. Save to lists Add to cart (remove)
	6.	No cover image available The impact of interpersonal influence and electronic word of mouth on customer satisfaction moderating role of perceived service quality by Sohaib Ashraf (12892) Material type: Text Publication details: Islamabad (unpublished) 2017 Dissertation note: Thesis (MS)--Riphah International University, 2017 Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658 SOH. Save to lists Add to cart (remove)
	7.	No cover image available Total quality management (TQM) and its impact on project success with moderating role of transformational leadership (TFL) by Babar Masood (16326) Material type: Text Publication details: Islamabad (unpublished) 2017 Dissertation note: Thesis (MS)--Riphah International University, 2017 Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658.404 BAB. Save to lists Add to cart (remove)
	8.	No cover image available Impact of relationship marketing tactices on customer loyalty through mediating role of trust in Pakistan mobile telecom sector by Imtiaz Saleem (9701) Material type: Text Publication details: Islamabad (unpublished) 2017 Dissertation note: Thesis (MS)-- Riphah international University, 2017 Availability: No items available. Save to lists Add to cart (remove)
	9.	No cover image available Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector by Imtiaz Saleem (9701) Material type: Text Publication details: Islamabad (unpublished) 2017 Dissertation note: Thesis (MS)-- Riphah international University, 2017 Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658 IMT. Save to lists Add to cart (remove)
	10.	No cover image available The impact of brand love, brand image and brand trust on customer loyalty : mediating role of customer engagement by Abdul Wahab (21236) Material type: Text Publication details: Islamabad (unpublished) 2018 Dissertation note: Thesis (MS)--Riphah International University, 2018 Availability: Items available for reference: Al-Mizan Campus: NOT for LOAN (1)Call number: 658 WAH. Save to lists Add to cart (remove)
	11.	Market-based management strategies for gorwing customer value and profitability by Best, Roger J Material type: Text Publication details: New Delhi PHI Learning Private Limited 2009 Availability: Items available for loan: Malakand Campus (1)Call number: 658.8 BES. Place hold Save to lists Add to cart (remove)
	12.	No cover image available The role of perceived emotional labor on customer loyallty Mediation role of customer cognitive appraisal by Hadeya Batool (S19A14G07009) Material type: Text Publication details: Faisalabad (unpublished) 2021 Dissertation note: Thesis (MS)--Riphah International University, 2021 Availability: Items available for loan: Faisalabad Campus (1)Call number: 658 HAD. Place hold Save to lists Add to cart (remove)
	13.	No cover image available Impact of product quality (PQ) on customer loyalty (CL) with mediating role of of company reputation (CR) and moderating role of customer satisfaction (CS) by Imran Farooq (32763) Material type: Text Publication details: Islamabad (unpublished) 2023 Dissertation note: Thesis (MS)--Riphah International University, 2023 Availability: Items available for reference: Al-Mizan Campus: Not for loan (1)Call number: 658.5 IMR. Save to lists Add to cart (remove)
	14.	Customer experience 3.0 high profit strategies in the age of techno service by Goodman, John A. Peter North Material type: Text Publication details: Happer Collins Leadership 2024 Availability: Items available for loan: Malakand Campus (1)Call number: 658.812 GOO. Place hold Save to lists Add to cart (remove)
	15.	Services marketing : people, technology, strategy by Lovelock, Christopher Jochen Wirtz Material type: Text Publication details: United States of America Pearson Prentice Hall 2007 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.8 LOV. Place hold Save to lists Add to cart (remove)
	16.	Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods by Hayes, Bob E Material type: Text Publication details: USA ASQ Quality Press 2008 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.812 HAY. Place hold Save to lists Add to cart (remove)
	17.	Customer care excellence : how to create an effective focus by Cook, Sarah Material type: Text Publication details: United Kingdom Kogan Page Limited 2002 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.812 COO. Place hold Save to lists Add to cart (remove)
	18.	CRM : the foundation of contemporary marketing strategy by Baran, Roger J. Robert J. Galka Material type: Text Publication details: United States of America Routledge 2013 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.812 BAR. Place hold Save to lists Add to cart (remove)
	19.	Customer service training by Kamin, Maxine Material type: Text Publication details: USA Pergamon Flexible Learning 2006 Availability: Items available for loan: GULBERG III Lahore (1)Call number: 658.812 KAM. Place hold Save to lists Add to cart (remove)

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